Eternally Pink: Our Mission to Empower and Give Back
OUR IMPACT

Eternally Pink: Our Mission to Empower and Give Back

Established in 2006, the RevitaLash® Cosmetics story began with just one product – our original lash conditioning serum. Inspired by the immense love between our founder, Dr. Brinkenhoff, and his beloved wife Gayle, as a solution to help her feel beautiful during her courageous fight against breast cancer. Continually giving back to the cause that started it all has been a main pillar of the RevitaLash® Cosmetics brand.


To honour Gayle’s courage and strength we created our Eternally Pink pledge to support breast cancer awareness, research and education initiatives year-round, not just in October.

Through this initiative, RevitaLash® Cosmetics funds programs that provide vital resources to patients, support groundbreaking research, and promote education about early detection and prevention. We believe that consistent, meaningful action is the key to creating real change.

How Does RevitaLash® Cosmetics Give Back?

Our Eternally Pink® pledge supports the fight against breast cancer in honor of our co-Founder, Gayle Brinkenhoff’s legacy. With more than $9 million in donations, investments, and in-kind contributions to breast cancer initiatives worldwide since 2008, we aim to reach a new milestone in 2025 through our Road to $10 Million goal.

A portion of the proceeds from every product we sell benefits breast cancer research and patient initiatives. We’re making a real impact thanks to your help.

We’ve funded research at City of Hope in Duarte, California; Brigham & Women’s Hospital in Boston; and the Francis Crick Institute in London.

We’ve helped nonprofits raise funds through inspiring events, including fashion shows celebrating breast cancer survivors and thrivers at Future Dreams House in London and in Palm Beach, Florida with Simply From the Heart.

We’ve supported our global partners with matching donations to benefit breast cancer organisations around the world, including in Vietnam, Colombia, Sweden, France, United Kingdom, Italy, New Zealand and Ukraine.

Making an Impact, One Step at a Time

The impact of our pledge extends far beyond awareness. Every product purchased contributes to programs that directly affect the lives of those touched by breast cancer. From patient support services to research grants, our contributions help ensure that women and men battling this disease receive the care, guidance, and encouragement they need.

We also partner with organizations that share our commitment to advocacy and education, amplifying their voices and reaching communities that need support most. Whether it’s funding life-saving research or helping patients navigate the emotional challenges of treatment, we are dedicated to giving back in ways that matter.

Why Year-Round Support Matters

Breast cancer does not follow a calendar—it is a year-round fight. That’s why the Eternally Pink pledge is designed to keep the momentum going long after October ends. By committing to ongoing support, we hope to honor every survivor, every fighter, and every family affected by this disease. Our goal is simple: to ensure that no one has to face breast cancer alone, and that the love, care, and courage Gayle inspired continues to make a difference every single day.

A Legacy of Love and Strength

At RevitaLash® Cosmetics, the story of Gayle’s fight and triumph remains at the heart of everything we do. It is a reminder that beauty goes beyond what the eye can see—it is found in the love we share, the support we give, and the courage we show in the face of life’s challenges. Every lash serum we sell is a small contribution to a larger mission: to empower, uplift, and honor those impacted by breast cancer.

This Cancer Day, we invite you to join us in our mission. Together, we can continue to support research, spread awareness, and celebrate the resilience of survivors everywhere. Because when we come together, hope becomes stronger, courage becomes contagious, and love becomes eternal.

We are proud to be EternallyPink, and we thank our community for walking this journey with us. Every step, every contribution, and every act of support matters. And it all started with a husband’s love for his wife—and a desire to make her feel beautiful during the fight of her life.

All of this incredible work is made possible by YOU, our RevitaLash® Cosmetics community. We invite you to join our journey and continue making a positive difference today and every day.

Related Posts

20 YEARS OF LASHES, LOVE, AND LEGACY WITH OUR FOUNDER A BEAUTIFUL CAUSE, AND A BIG GOAL IN CELEBRATION OF 15 YEARS OF REVITALASH
Jan 16, 2026
OUR IMPACT

20 YEARS OF LASHES, LOVE, AND LEGACY WITH OUR FOUNDER
Our founder & CEO reflects on RevitaLash Cosmetics’ 20th anniversary: how we got here, why he’s thankful, and what’s next.
Read More
May 09, 2025
OUR IMPACT

A BEAUTIFUL CAUSE, AND A BIG GOAL
If you know the RevitaLash® Cosmetics story, you know that philanthropy is woven into our DNA. Our founder, Michael Brinkenhoff, M.D., famously created the original lash serum for his beloved wife, Gayle to help her feel more b...
Read More
Jul 07, 2023
OUR IMPACT

IN CELEBRATION OF 15 YEARS OF REVITALASH
To celebrate, we sat down with founder and CEO, Dr. Michael Brinkenhoff, along with two of his children and fellow RevitaLash Cosmetics.
Read More