Great brows—in all shapes and sizes—have never been a more essential accessory.

Unlike in decades past when a singular eyebrow shape ruled, today’s “It” brow is individualised. Whether you opt for full and feathery brows, skinnier arches that nod toward ‘90s brow trends, or something in between, there are plenty of tools and products to help you get the look you’re after.

No matter which brow style you choose, one factor is non-negotiable: staying power. You need a product to lock your brows in place; one that can be used in multiple ways to customise your look. You need our tinted Hi-Def Brow Gel.

The Benefits of Brow Gel—and the Secret to Brows That Don’t Budge
Hi-Def Brow Gel is a certified cult-favourite…for good reason. Its long-lasting formula conditions as it controls and sculpts brows, thanks to peptides and oat beta glucan that nourish and fortify each hair. Flexible, soft-hold polymers tame unruly brows and help lock them in place. And natural mineral tint gel colour fills in thin, sparse brows to help them look more substantial. (There’s also a clear brow gel version perfect for creating a more natural look.)

This ophthalmologist- and dermatologist-reviewed brow gel is also water-resistant, hypoallergenic, made without parabens or phthalates, is free of fragrance, and is vegan-friendly and cruelty-free. And the results are immediate and long-lasting for beautiful brows that don’t budge.

Recently, we put Hi-Def Brow Gel to the test to see how it would wear throughout a busy, 12-hour day. Read on to for two of our very own team members’ testimonials. 

Maddy Jacobus, Global Digital Marketing Manager
“I like to have fun with makeup, but I don’t play around when it comes to my brows. My go-to look is more natural and effortless, but I need something that holds my brows in place during long, busy days.

“Hi-Def Brow Gel in 'Soft Brown' is basically the answer to my brow prayers. For this challenge, I applied it early in the morning and went to brunch, the farmer’s market, the beach (on a very hot day), and to dinner. By the end of the day, most of my makeup had faded but my brows still looked perfect, if I do say so myself. The moral of the story: if you need a brow gel to take you from work to a workout and everything in between, Hi-Def Brow Gel is it.”

Vanessa Meraz, Global Marketing Coordinator
“I love makeup and have experimented with many brow gels. It’s been hard to find the perfect one – some are too pigmented, some aren’t pigmented enough, and some don’t have enough hold.

“For the 12-hour brow challenge, I was interested to see how Hi-Def Brow Gel would hold up. I chose the colour ‘Dark Brown’, applied my makeup as usual and started my day.

“After a full day of shopping, eating out, seeing a movie, and getting home late (1am!), my brows looked just as good as they did when I started my day — not a hair was out of place and they hadn’t faded at all! Needless to say, I was thrilled with the results and have definitely found my new go-to brow gel.”